Rajamouli’s heavily sculptured Eega was initially planned to hit the silver screen in early march and it is known that movie is postponed many times only to release in the first week of July.Initially there was lot of hungama surrounding Sci-fantasy Eega and innovative audio release increased hype to a great levels.However with continuous postpones, the publicity almost hit rock bottomand slowly people also stopped worrying about its release date.
In a damage control mode, Rajamouli is sending a continuous feed about Eega.He released a song exclusively shot for publicity and now he released a progress report explaining the balance work in Eega and in a way it hints public about all movie jargon of CG and all the complexity involved, which is absolute rocket science to normal public.
Few say, Instead of going through all this pain of extra publicity the sculptor could have done made the timing of the release perfect and rest would have automatically fall in place.He took more than one and half year to complete a project, which was initially planned for not more than six months.Lets see whether this late investments turns a fruitful or bite the dust.
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